👋 Hey, I'm Darren.

I'm based in Singapore, but I work with brands the world over.

Darren Lee - Web Designer
Darren Lee – UI Designer Singapore
Clients
Clients
Mastercard
Projects AI Copywriting, MMX, Priceless Specials
Role Design Director
Disciplines UX Design, UI Design
Mastercard needed a next-generation Marketing suite that would reduce time-to-market and enable the creation of offers tailored to the fleeting nature of social trends. To make this work, we needed to marry 3 separate systems into one universal ecosystem. I led the team in the conceptualisation, designing and implementation of this vision.
Mastercard needed a next-generation Marketing suite that would reduce time-to-market and enable the creation of offers tailored to the fleeting nature of social trends. To make this work, we needed to marry 3 separate systems into one universal ecosystem. I led the team in the conceptualisation, designing and implementation of this vision.
Projects AI Copywriting, MMX, PS
Role Design Director
Disciplines UX Design, UI Design
Burberry
Project AI Mobile Experience
Role Creative Director
Disciplines UI Design, Motion Design
Burberry's lofty vision for the future holds tremendous promise - harness the best of AI to change retail as we know it. I had the opportunity to lead the design of a mobile concierge experience centered around an AI-powered rendition of Burberry's mascot - one that could express a full range of emotions such as delight and sadness based on a user's input.
Burberry's lofty vision for the future holds tremendous promise - harness the best of AI to change retail as we know it. I had the opportunity to lead the design of a mobile concierge experience centered around an AI-powered rendition of Burberry's mascot - one that could express a full range of emotions such as delight and sadness based on a user's input.
Project AI Mobile Experience
Role Creative Director
Disciplines UI Design, Motion Design
Mini Programs
Projects National Gallery, Wynn Resorts
Role Lead Designer
Disciplines UX Design, UI Design
With markets now saturated with smartphones, brands have turned their attention to the always-on, always-connected consumer. From mCommerce right down to airport and experiential apps, I have had the opportunity to be involved in the first-hand design of mobile-first experiences for both local and global brands.
With markets now saturated with smartphones, brands have turned their attention to the always-on, always-connected consumer. From mCommerce right down to airport and experiential apps, I have had the opportunity to be involved in the first-hand design of mobile-first experiences for both local and global brands.
Projects National Gallery, Wynn Resorts
Role Lead Designer
Disciplines UX Design, UI Design
More Works
Project Aiken Branding, Kaibo Web App
Role Creative Director
Disciplines Branding, UI Design, Web Design
A large part of what I do involves helping Western brands enter China, as well as Chinese brands cross over into Western markets. For Kaibo, a startup based in Shanghai, I was tasked with designing a Chinese product based on Eastern design principles. Once completed, I began to lead the team of designers to adapt the product for a Western audience. When not working on products, I often help Clients adapt their brand, decks and websites for both Eastern and Western markets as well.
A large part of what I do involves helping Western brands enter China, as well as Chinese brands cross over into Western markets. For Kaibo, a startup based in Shanghai, I was tasked with designing a Chinese product based on Eastern design principles. Once completed, I began to lead the team of designers to adapt the product for a Western audience. When not working on products, I often help Clients adapt their brand, decks and websites for both Eastern and Western markets as well.
Project Aiken Branding, Kaibo Web App
Role Creative Director
Disciplines Branding, UI Design, Web Design
Design is at the heart of everything I do
Approach

Creative and Design are opposite ends, yet many assume them to be similar. My craft is intentionally rooted in Design which, unlike Creative, often builds on the familiar.

I design familiar interfaces that in turn promote better, more relatable user experiences. These experiences are conversion-optimised - I prefer engaging in results-oriented design.

Amidst the debate on whether function triumphs over form, I strongly believe in the equal importance of both form and function. This marriage is evident in the designs that I craft. They must look good. They must work well.

The true measure of a Designer lies in his ability to adapt to a given context. I do not require briefs, but I can also take a brief. I am open to the abstract yet also drawn to details. For at the end, the difference between good to great may be found in the most discerning of details.

Specialisations
  • User Experience (UX) Design
  • User Interface (UI) Design
  • Rapid Prototyping
  • Website Design
  • Front-End Development
Brand Experience

Burberry – Changi Airport – Channel NewsAsia – Citibank – DBS – Dell – FairPrice – IPOS – Jones Lang Lasalle – Lux – Mastercard – Mediacorp – MyRepublic – NTUC Income – POSB – SAFRA – Singapore Airlines – SingHealth – Singtel – Sotheby's – Standard Chartered – The Economist – Tigerair – VivoCity – Wildlife Reserves Singapore

Let's talk